Perhaps best known for his on-court dominance, NBA player Steph Curry is hoping some of that success translates into the crowded court of sports drinks.
Curry is launching a new sports hydration drink with former first lady Michelle Obama’s drink brand, PLEZi. It marks his entrance into the roughly $25 billion market, which is filled with competitors ranging from Leo Messi and Logan Paul to Coca-Cola’s BodyArmor and PepsiCo’s Gatorade that are all vying for customers’ seemingly endless thirst for these drinks.
The drink, called PLEZi Hydration, is debuting with three flavors — lemon lime, tropical punch and orange mango twist — and is available at Amazon and at select grocery stores in California, the home of Curry’s team, the Golden State Warriors. A 16.9-ounce bottle costs $2.29, roughly in the same price range as other hydration drinks.
Full Story: https://www.cnn.com/2025/03/26/food/steph-curry-sports-drink-plezi/index.html
